Building a 360˚brand for an international traveling high school.
We designed an identity using minimalistic graphics and confident colors, a documentary photo style and an unpretentious, clever voice.
The free THINK app was built as an extension of the THINK coffee table book, with movies and an interactive world map that allows you to upload your photography and perception of the world, creating a community of world-views.
Together with photographer Jens Honoré, we created a real-life photography style that reflected the bold and adventurous teaching philosophy.
The first four years we designed the yearbooks to be a showpiece - a brochure, as much as an actual yearbook.
See design examples here:
Design and concept: Soren Thielemann • Photography: Jens Honoré • Writers: Judy Finver + Mark Trueblood + David Rosenberg • App production: Feed the Walrus