Case study - IT’S SO MIAMI 

People + Places Campaign

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I've been very fortunate to work with TURKEL Brands on the Miami Tourism account for 10+ years and help move Miami’s image and brand from another sun destination to one of the top four most desired tourism brands in the country (along with New York, Las Vegas, and Orlando). 

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The success of this latest campaign demonstrates our ability to create a powerful and ownable destination brand positioning that targets a variety of market segments including, 
leisure, travel trade, meetings and conventions, and international.

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